Monday, 30 November 2015

Mad Learning with a connected Educator

In this post I detail how and why the collaboration between Susan Bearden and Mad Learn has been the inspiration behind the idea of suppliers supporting Connected Educators to get to the inaugural #DigCitSummitUK, how the partnership is still strong after 2 years and why both educators and suppliers should check Mad Learn out. 

2013 was my first attempt at curating ISTE data.

In my Connected Educator Appreciation Day Post I highlighted that I saw the future of sales after seeing the level and extent of Word of Mouth referrals.

So what did I do after joining EdTechChat for the first month? As this was a dedicated EdTech forum I wanted to see if this was typical. I tried to curate the Tweets from all the chats over the same 6 week period.

What was I looking for? Ironically, what I was looking for is what I found this week when I asked my connected educators who they'd be happy to represent at #DigCitSummitUK.

I was looking for the great companies that educators talk about so that I could:

1) Find out what they were doing differently, and

2) Send them my resume

I did manage to down load this data (It only took a month) but didn't do too much with it... There were over 200,000 rows of Tweets, in 6 weeks... In 2013 when there were 159 chats. I dread to think how big that sheet would be today.

It's certainly a good idea if you're in EdTech sales
 I finished downloading this data in June 2013 and there was an ISTE Thingy that people were talking about... What is this ISTE thingy? Asks I, to no one at all because it was the wee small hours.

Detention for the Naughty Teachers!
For those that don't know ISTE is a very pecular form of torture which I think educators who have mis-behaved during the year get sent to for punishment, a 3 day detention for teachers.

What's that? ISTE's a good thing, that educators voluntarily go to? 13 miles walked while attending 1,028 presentations and reading 500,000 Tweets... and that's educators idea of fun? 
OK we'll have to agree to disagree on this point.

Anyway, I follow this bizzare event on Twitter and let's just say I know what life is like for a wheel on a fruit machine because that's what my eyes were doing when looking at the Twitter stream.

All these great resources but no one can read them all whether people are at the event or a group that call themselves #NotAtISTE (I know a hashtag for people who are not there! ...I think that must the stick that admins use for borderline cases, they have sit in class and are made to watch the Twitter stream until their eyes get so sore that they cry and the admin's message is "If you don't buck up your ideas next year that will be you!")

Curating ISTE Data
As with the EdChats I wonder, who's bottling all these links so people can review later? No one that I am ware of has effectively curating this data set and I've made various attempts for the last 3 years, and think I cracked it this year!

Patience with Curating ISTE data
(That post will pick up on the story from there.

The Good Guys of EdTech
My reasons for curating this was the same as the EdChats, I was looking for the good guys... Where are the bright spots at EdTech conferences?

I curated the ISTE data in 2013 and, as with the EdChats that's as far as it went, the idea was put on the "For Later" shelf (See 
An Iste Bytsie Post... with some Big Conference Data and Mining Data... Nuggets of Gold and Pearls of Wisdom.
Lessons from Education Pioneers:
How to Lead Future Focused Change
However, I was to find the bright spot 12 months later... or more accurately, The bright spot shone so brightly that it was difficult to ignore and has been something that I have been looking to model ever since.

Tweeching Sales People
Like all Connected Educators EdTechChat Moderator Susan Bearden encourages other educators get connected, she had developed an app with her students and then thought if they can do it so can I!
Susan created the @TweechmeApp and launched at ISTE 2014.

As a salesperson who was researching the relationships between educators and EdTech suppliers looking for the problems and the solutions... Given what I was focusing on and all the research I had done this was by far and away the highlight of ISTE2014 for me!

If you don't believe me, go take a look at:

1) The Trouble with Conferences... Confessions of an EdTech Salesman 

2) How closely the #DigCitSummitUK model for getting Connected Educators to the event matches what the collaboration with Susan Bearden and Mad Learn looked like at ISTE2014.

The Future of Learning will be Co-Created
Collaboration and co-creation and then educator and supplier pitching in with the sales when "Product Market-Fit" has been achieved... The best possible advocate at an event and at the lowest possible cost.

I've kept an eye on Mad Learn since then and they have built on this successful partnership by taking a very different approach to sales...I can't imagine they put too many cold calls in.

Susan is a #DigCit Moderator and wants to come to the #DigCitSummitUK and Mad Learn is one of the companies that she would be happy to represent: Susan Bearden Fav Tech Tools.

#DigCitSummitUK's commitment to anyone supporting Connected Educators is that they'll do all they can to deliver a return on investment for this support, I would like to make a personal commitment regardless

Paying It Forward... And Backwards

Mad Learn whether you are able to support Susan with this or not, I'd like to "Pay it forward... And backwards"

I'd like to thank you for bring a bright spot that has shone so brightly that your example has guided me to here. I would like to "Pay it Backwards" by encouraging educators to take a look at what Mad Learn does.

I'd like to "Pay it Forward" by recommending to sales people and EdTech companies by suggesting that they take a look at your strategy with engaging educators.

The relationship with Mad Learn and Susan is at least 2 years old now, many working relationships might have gone sour by now... The proof is in this pudding and it appear to still be tasty, so go check out the recipe of the Mad Learn Secret sauce.

In case funding isn't forthcoming for my friend please encourage unconnected educators to download the TweechmeApp so that Susan's entrepreneurial spirit will get her here. 

No comments:

Post a Comment